The Innoxa Story
In 1920, French Dermatologist Dr. Francois Debat used the word innocuous (meaning harmless) as inspiration when naming his newly formulated skincare range. Now with close to a century of skincare know-how, Innoxa continues the founders brand philosophy of ‘First Do No Harm’.
The simple, meaningful philosophy of ‘First Do No Harm’ is at the core of everything we do - we do not test on animals, only use hypo-allergenic ingredients, and as a result our products are endorsed by Beauty without Cruelty and Choose Cruelty Free.
First Do No Harm - our philosophy on animal derivatives
In the early 1990’s we took our stance on no cruelty to animals one step further, by systematically ensuring no ingredient that caused harm to animals was included in our products. All ingredients derived from within the animal were removed. We state free of animal derivatives on our packaging based on this interpretation. Lanolin, Beeswax and other by products are still found in some Innoxa products, as these ingredients are gathered as a by-product with no harm done to the animal at any time. For example, Lanolin is a by product derived from shearing the sheep and indeed not to do so would be inhumane. We proudly display full ingredient listings on all our products or at point of sale. We are proudly endorsed by Choose Cruelty Free
First Do No Harm - still our philosophy today
We take our inspiration from nature and use it as wisely and economically as possible - utilising plant, mineral and marine extracts, and bio-engineering what we can so that our precious ecosystem can remain intact.
As a result, our skincare products are a perfect example of the happy union of science and nature. What's more, they really work. We do not test on animals. What on earth for? Our products are for humans, which is why we only make hypo-allergenic products that are safe to use on even the most sensitive of skins.
First Do No Harm – always our philosophy for your skin
In the beginning, our skin is innocent and beautiful. It is a sign of life, of everything we do and all that we are, which is why all of our products are hypo allergenic. So that you can treat your skin with the gentleness and respect it deserves.
What we stand for goes a lot deeper than skin
We want to care for people's skin from the day they are born and see them through every change and challenge that comes their direction. We always try to be innovative, truthful, and generous with the amount of vitamins and minerals that go into our products. And we try to bring together the best of science and nature so that everything we create really works.
Innoxa is one of the world’s leading skincare and cosmetic houses. With nearly a century of beauty know-how, Innoxa is recognized world-wide for its effective range of skincare offering hypo-allergenic ingredients that ‘Do not harm your skin.’ Founding pioneers of skincare without animal testing, Innoxa products are proudly endorsed by Beauty without Cruelty, and Choose Cruelty Free.
Born in France
In 1920, Innoxa was founded in France by dermatologist Dr Francois Debat, who believed in treating every being gently. Right from the beginning the Innoxa philosophy has been ‘First do no Harm’.
Living all over the world
In 1925, recognising the strength of the formulations, pharmacist Albert Alberman exported the first Innoxa products from France to the United Kingdom, where it was the first skincare range to be recognised by The British Medical Association.
The Innoxa business thrived in the United Kingdom during the 1930’s, resulting in the need for Albert Alberman to commence manufacture of Innoxa products in the UK to service the demand for the range of high quality hypo-allegenic skincare. The UK would later become the sole manufacturer of Innoxa products during WWII, due to the occupation of France.
In 1933, the brand expanded globally, with Innoxa products being exported for the first time to Australia, New Zealand and South Africa. Following which, local demand for the iconic skincare range lead to local manufacture commencing in Australia in 1933, followed by South Africa in 1945.
Today the brand continues to expand globally offering its range of internationally renowned skincare, colour cosmetics, body care, toiletries, fragrances and gift offerings to Innoxa markets world-wide.
AUSTRALIA
Media Awards
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New Woman Beauty Awards - Best Anti Ageing Product – Economy Innoxa Definitive Eye & Lip Contour Gel |
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Post Script - Best skincare product for eyes Innoxa Lasting Cover Concealer |
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New Woman Beauty Awards - Best Lipstick - Economy Innoxa Ultra Lips |
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New Woman Beauty Awards - Best Suncare – Economy Innoxa Sun Defence SPF 30+ Sunscreen Spray |
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New Woman Beauty Awards – Finalist Innoxa Oil Free Make-up SPF15 |
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Cleo Best of Beauty Awards – Winner Golden Compact Award Innoxa Mineral Spa Copper Maintenance Oil-Gel |
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Cleo Best of Beauty Awards – Winner Instant Hand Treat Innoxa Fantasy Hand Cream |
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Cleo Best of Beauty Awards – Winner Most Miraculous Masks Young Solution Deep Clean Charcoal Mask Sachets |
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Cleo Best of Beauty Awards – Winner Instant Firmness Innoxa Mineral Spa Algae Firming Body Cream |
Industry Awards
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Australian Advertising Industry - best advertisement of the decade Innoxa never bugs bunnies’ campaign. |
SOUTH AFRICA
Media Awards
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ - Product winner Innoxa Sun Defence, Aqua Sport SPF 15 |
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ – Winner, most innovative Young Solution |
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ – Citation Beauty Boost - Super Hydrating Treatment |
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ – Citation Innoxa Passion Massage Oil |
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ – Top Award winning South Africa product of the year. Innoxa Mineral Spa, Copper Maintenance Oil |
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Marie Claire PRIX D’EXCELLENCE DE LA BEAUTÉ – Citation Enlighten Day SPF 15 |
Industry Awards
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Gold Pack Awards – Silver Award - On Pack communication 150ml Innoxa Bath & Shower Therapy range of tubes. |
